Dow Footwear Solutions is a proud corporate sponsor of Soles4Souls™ Inc., an international charity that provides free shoes to people affected by natural disasters and others in need. Soles4Souls has supplied more than three million shoes to needy people since being formed after the East Asian tsunami in 2004.

In spreading more than a festive cheer to the needy soul, Dow Footwear Solutions ran an online charity drive during the year-end festive season of 2007 — to support Soles4Souls.

Dow Footwear's interactive greeting encouraged recipients to click on the e-card, and then send the card to friends, family and business associates as part of a viral campaign. With every 20 clicks registered, Dow Footwear Solutions would donate a pair of shoes to Soles4Souls.