A core campaign belief at Dow is the harnessing of the "human element" — to advance innovation and focus our people and resources on solving human problems. We constantly create new solutions for the way we live, the clothes we put on, and even the shoes we wear. Building on Dow's 20-year legacy in the footwear industry and as a material science technology leader, Dow Footwear Solutions provides optimal solutions for footwear designers, manufacturers and brand owners — to optimize the comfort, appeal and performance of human wearing experience, to tackle footwear problems of today and the imaginable future. This ultimately is our goal towards "Happier Feet" for consumers.